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From SEO to “Pay-to-Play”: What Google Gave (and Took Away) from Small Businesses

From SEO to “Pay-to-Play”: What Google Gave (and Took Away) from Small Businesses

Once upon a time, Google was the great equalizer. With the right keywords, smart content, and a little know-how, even a small local business could climb the search rankings. Entire careers were born from this idea—SEO Copywriter, SEO Consultant, Google Ads Manager, Google Analytics Specialist—all dedicated to helping businesses show up organically on Google and…

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