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Blog

  • Best Practices for Marketing Skilled Nursing & Senior Living Facilities

    June 6, 2025 by Patrick Tape Fleming

    Marketing That Reflects the Heart of Senior Care In the world of skilled nursing and senior living, trust is everything. Families are making some of the most important decisions of their lives — and your website is often where that journey begins. At Farmboy, we’ve spent 25 years helping care-focused businesses create digital tools that…

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  • Marketing That Moves Earth: What Matters Most for Excavation Companies Online

    June 6, 2025 by Patrick Tape Fleming

    When your business involves moving earth, tearing down structures, or prepping sites for what comes next, your reputation is built on trust, precision, and results. But in today’s market, even the toughest crews need a strong digital foundation to win bigger jobs, stand out from competitors, and grow their business. At Farmboy, we specialize in…

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  • 10 Ways Manufacturing Companies Can Market Themselves Better

    June 5, 2025 by Patrick Tape Fleming

    You’re building the products that keep the world moving. But if your digital marketing isn’t working just as hard, you’re missing out on new customers, partnerships, and opportunities to scale. At Farmboy, we help manufacturing companies sharpen their edge with custom websites, bold branding, and a smart digital strategy that turns clicks into customers. Here…

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  • The Best Nonprofit Websites: 10 Essentials Every Mission-Driven Site Needs

    June 4, 2025 by Patrick Tape Fleming

    At Farmboy Web & Marketing, we believe your nonprofit’s digital presence should be as powerful as your mission. You’re already putting in the work to make a difference — we’re here to make sure the world sees it, feels it, and joins in. Whether you need a new website, a stronger brand, or a digital…

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  • Why Digital Marketing Is Essential for Small Businesses in Des Moines

    June 3, 2025 by Farmboy Marketing

    If you’re a small business owner in Des Moines, you’re already juggling a lot—managing operations, assisting customers, and staying competitive in a dynamic market. But one area you can’t afford to overlook is your digital marketing strategy. Whether you’re just starting out or looking to expand your reach, digital marketing is the key to getting…

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.

Creative still wins. Not because it’s trendy. Beca Creative still wins.
Not because it’s trendy. Because it sticks.

The problem is, most businesses call something “creative” when it’s really just polished filler.

The better approach is simpler:
✔️ make it specific
✔️ make it visual
✔️ make it reusable

Specific beats generic.
Visual beats vague.
Reusable beats starting from scratch every week.

That means showing:
• the real problem
• the process
• the decision-making
• the outcome
• the kind of work you want more of

One strong project, story, or insight should turn into more than one post.
If it only works once, it’s probably not a real system.

Creative is not about being clever for the internet.
It’s about making your message easier to remember and easier to trust.
More leads is not the goal. Better leads is. A lo More leads is not the goal.
Better leads is.

A lot of B2B teams chase volume, then get frustrated when sales says the leads are junk.

That’s because lead generation isn’t about filling the pipeline with names.
It’s about bringing in the right people at the right time.

A strong lead has two things:
✔️ they actually fit
✔️ they actually have intent

Miss one of those and you get time-wasting.

This is where a lot of businesses go wrong:
• they treat every lead the same
• they hand everything straight to sales
• they don’t define who the right fit actually is
• they measure activity instead of quality

The fix is not always “get more leads.”
Sometimes the fix is a better filter.

That’s how you protect sales time and improve the pipeline.
Your social is rented. Your ads are rented. Your w Your social is rented.
Your ads are rented.
Your website is owned.

That matters.

Because rented platforms can change the rules whenever they want.
Reach drops. Costs go up. Algorithms shift. None of that asks your permission.

Your website is the one place where you control:
✔️ the message
✔️ the proof
✔️ the path
✔️ the next step

That’s why it should be the engine behind everything else.

Social can get attention.
Ads can create demand.
Email can bring people back.

But your website is where all of it has to land and make sense.

One post disappears.
A good page keeps working.

That’s the difference between renting attention and building equity.
Most B2B content misses because it starts with, “W Most B2B content misses because it starts with, “What should we post?”

Wrong question.

A better question is:
What problems do we solve, for which buyers, and what proof can we show?

That’s the whole game:
✔️ real problems
✔️ real buyers
✔️ real proof

If you miss one of those, the content gets weak fast.

Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful.

Good B2B content isn’t fluff.
It’s not “thought leadership” for the sake of being heard.

It should make the right buyer think:
“These people understand the problem.”
“They’ve done this before.”
“They might be worth talking to.”

That’s how expertise turns into demand.
Small business marketing gets messy when everythin Small business marketing gets messy when everything feels important at once.

A little SEO here.
A few ads there.
Maybe some social posts when there’s time.
Then six months later, nobody’s sure what’s working.

That’s why we like keeping it simple.

The “Core Four” most small businesses actually need:
✔️ a website that can pull its weight
✔️ SEO so the right people can find you
✔️ ads when you need demand now
✔️ email follow-up so good leads don’t drift

That’s it.

Not 14 channels.
Not “post every day everywhere.”
Not marketing theater.

If your foundation is weak, more activity won’t save you.
It’ll just make the mess louder.

The goal is not to do more.
It’s to do the right few things in the right order.
A lot of websites are leaking leads. Not because t A lot of websites are leaking leads.
Not because they’re ugly.
Because they’re missing a few basic things that matter.

Usually it comes down to this:
• people can’t tell what you do fast enough
• proof is buried
• the next step is hard to find
• mobile feels annoying to use

That’s it.

You do not need a dramatic redesign every time a site underperforms.
Sometimes you just need to fix the leaks.

Start with the obvious questions:
✔️ Can someone tell what you do in 5 seconds?
✔️ Can they find proof without digging?
✔️ Can they contact you in one tap?
✔️ Does your site work well on a phone?
✔️ Is the page helping—or just taking up space?

A website doesn’t need to be fancy.
It needs to be clear, useful, and easy to act on.

That’s the standard now.
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