Every brand has a turning point—that moment when momentum becomes mastery.
For Reese Builders, that moment arrived when strategy, storytelling, design, and consistency all clicked into place.
Over the past two years, Farmboy and Reese Builders have built something rare in the home-renovation world:
a marketing engine that actually mirrors the craftsmanship of their work.
2025 has already been their biggest year in nearly two decades, and it’s only possible because Reese committed to a holistic marketing system—not quick fixes, not single tactics, but the whole wheel.
This is that story.
A Brand Built to Reflect Their Craft: Award-Winning Rebrand + Logo Redesign
Reese Builders is known for beautiful trim carpentry, high-end kitchen transformations, smart layout reconfigurations, and elevated woodworking.
But before working with Farmboy, their brand visuals didn’t match the quality of their work.
So we rebuilt everything—from the foundational messaging to the finishing touches.
Farmboy delivered:
- A full brand identity redesign
- New typography and color system
- New, modernized Reese Builders logo (rolled out in 2024/2025)
- Updated photography direction
- A refreshed, more confident brand voice
This work didn’t just resonate with clients—it resonated with the industry.
The project earned a 2024 American Advertising Award, validating the creativity and detail behind the new Reese Builders identity.
But that was just the beginning.
A High-Performing Website Built for Homeowners, Storytelling & Search
After the rebrand, we built a brand-new custom website that finally matched the craftsmanship Reese is known for.
The new website focuses on:
- Clean, elevated design
- Faster load times
- A better project gallery
- Service pages built for SEO
- Clear storytelling of process + craftsmanship
- Lead pathways optimized for conversion
The result?
A digital home that doesn’t just display projects—it wins projects.
And it’s been winning a lot of them.
SEO + AI Search Domination: From Hidden Gem to Top 3 in Their Market
SEO is the foundation of long-term lead generation for remodelers.
Most companies treat it as an afterthought.
Reese made it a priority.
And it paid off—big time.
Reese Builders now ranks in the top 3 for searches related to:
- Kitchen remodels
- Bathroom remodels
- Home renovations
- Custom trim carpentry
- High-end woodworking
- Basement finishing
- Local remodeling searches in their geographic footprint
Because we optimized for both Google search and AI search, Reese is now showing up when homeowners ask tools like ChatGPT, Perplexity, or Gemini:
“Who are the best remodelers near me?”
This is future-proof marketing.
Pay-Per-Click Ads That Actually Work
Reese didn’t increase their ad budget.
They increased the effectiveness of their ads.
Farmboy runs:
- Google Search Ads
- Google Display Ads
- Retargeting Ads
- Seasonal pushes around kitchen/bathroom trends
- Ads tied to Home Show appearances
These ads consistently bring in leads every single week, without overspending.
This is why 2025 is so historic.
Over 100 More Leads in 2025 — With 25% of the Year Still Left
Most remodelers dream of doubling their leads in a year.
Reese Builders did it through consistency—not massive budgets.
In 2025, they’ve already generated 100+ more qualified leads than the year prior, with a full quarter of the year still untouched.
These leads came from:
- SEO
- Pay-Per-Click
- Email marketing
- Social content
- Their new HGTV-style video series
- Blog articles
- Organic brand recognition
- Local search grid domination
- AI search results
- Updated branding + collateral
- New website UX
This unified approach is what we call The Marketing Wheel.
Every spoke supports the next.
And every spoke has been working.
The Refresh with Reese Builders: A Mini HGTV Series That Elevated the Brand
In 2025, we released something bold—
an HGTV-inspired video series called The Refresh with Reese Builders.
It showcased:
- High-end kitchen transformations
- Beautiful trim carpentry
- Behind-the-scenes craftsmanship
- Commercial renovation capabilities
- The people behind the company
- Full home refreshes
- Design-driven details
This series changed everything.
It wasn’t just a video project.
It was brand credibility.
It was emotional storytelling.
It was proof.
People don’t just “hire” remodelers—they trust them.
This series built that trust faster than anything we’ve ever done.
A Record-Breaking Start to 2025: High-Value Leads Like Never Before
Reese Builders had one big goal for 2025:
Increase $100,000+ remodeling leads.
And they didn’t just hit that goal—they destroyed it.
In the first 60 days of 2025:
- 50+ remodel leads arrived
- Over 20 of them were for $100,000+ projects
- More high-value opportunities than any January/February in the past 20 years
That number is almost unheard of in the remodeling world—especially in winter.
But when the brand is strong,
when the SEO is strong,
when the content is steady,
when the ads are effective,
and when the storytelling is clear…
People call.
Email Marketing, Social Media, Content & Blog Creation That Works Week After Week
To keep Reese consistently in front of homeowners, Farmboy runs:
- Monthly email newsletters
- Project-based announcement emails
- Service-focused campaigns
- Before/after social media content
- Short-form video snippets
- Longer educational videos
- Weekly blog content optimized for search
- Behind-the-scenes storytelling pieces
- Lifestyle content that feels like HGTV, not sales
This constant drumbeat keeps Reese top-of-mind in their market—and it shows.
No more slow seasons.
No more dry months.
No more relying on word-of-mouth alone.
This is momentum.
Brand Collateral That Helps Reese Win Offline, Too
Marketing isn’t just digital.
Homeowners still discover remodelers at:
- Home Shows
- Local events
- Community gatherings
- Neighborhood walk-throughs
So Farmboy created:
- High-end Home Show collateral
- Brochures
- Leave-behinds
- Banners
- Branded folders
- Rack cards
- Custom-designed door hangers
Everything matches the new brand.
Everything tells a story.
Everything feels premium.
Because homeowners notice.
And the right materials open the right doors.
The Reese Builders Story Is a Case Study in Consistency
What we’re seeing at Reese Builders is the result of:
brand + strategy + consistency + quality + trust.
You cannot fake this kind of growth.
You cannot “luck” into a year like this.
You build it—one step at a time.
And that’s what we’ve done together.
Reese Builders is now:
- Award-winning
- Top-ranked
- High-performing
- Booked out with bigger, better projects
- A recognizable brand across Central Iowa
- A company homeowners feel excited to partner with
And the best part?
This isn’t the peak.
This is the beginning.
If You Want Results Like This in 2026, Let’s Talk
For remodelers, home builders, or contractors looking to:
- Build a brand people trust
- Win higher-value projects
- Dominate SEO and paid search
- Tell their story with video
- Get more qualified leads
- Build real momentum
Farmboy is ready.
Let’s build your success story.
Let’s build your next 20 years.
👉 Book a call with us and let’s get started.
