As a contractor, bringing in new clients isn’t just about having the skills to do your job—it’s about showcasing your expertise in ways that resonate with potential customers. By positioning yourself as a knowledgeable and dependable expert, you build trust and foster relationships that last.
Attracting clients and building relationships is all about content creation. Creating engaging, original content sets your business apart from other contractors in your area.
So, how do you create content to help captivate and convert your audience? Keep reading! Farmboy is here to help.
1. Share Your Knowledge with Blog Posts
Writing blog posts shares your knowledge in a structured, accessible format. Well-written blog posts optimized for search engines (SEO) attract organic traffic, meaning more traction for your business. By using relevant keywords, meta descriptions, and internal links, your content becomes more discoverable to people searching for information.
Blog Ideas for Contractors
Tell Stories of Success
Clients love to see real-world examples of your work. Write detailed posts about specific projects, including before-and-after photos, challenges faced, and how you overcame them. This not only demonstrates your expertise but also humanizes your business.
Offer Tips and Trick
Share valuable tips and tricks related to home improvement, renovations, and maintenance. Whether it’s a guide on choosing the right materials or seasonal maintenance tips, providing useful information builds trust and positions you as an authority in your field.
Provide Behind-the-Scenes Insights
Give clients a peek behind the curtain with behind-the-scenes content. Share stories from your job sites, introduce your team, and explain your process. This transparency can make potential clients feel more comfortable and confident in choosing your services.
2. Showcase Your Work with Visual Storytelling
Create video tours of your completed projects. Walk viewers through the space, pointing out key features and design choices. High-quality visuals combined with your expert commentary leaves a lasting impression.
Video Ideas for Contractors
Client Testimonials
Video testimonials are incredibly powerful. They provide social proof, showcasing real experiences from satisfied customers. Keep these videos short, authentic, and heartfelt to make the biggest impact.
How-To Guides
Produce how-to videos that address common home improvement questions. These videos can range from quick tips to more in-depth tutorials. This not only showcases your knowledge but also helps potential clients see you as a helpful resource.
At Farmboy, we’ve helped our seasoned home remodeling contractors transform just 5 minutes of video content into 50,000 successful projects. Likewise, we’ve helped our home building clients leverage the same amount content to sell over 500,000 homes. That’s how powerful video content can be.
3. Bring Data to Life WithInfographics
Infographics are perfect for breaking down complex information into easy-to-digest visuals. Well-designed infographics can help explain your processes, share your successes, and highlight your expertise. Professional graphic design services tend to produce the best results.
Infographic Inspiration for Your Contracting Website
Showcase Your Achievements
Design infographics that highlight your company’s achievements—such as the number of projects completed, client satisfaction ratings, or awards won. These visual statistics can quickly communicate your credibility.
Visual Guides and Checklists
Create visual guides and checklists that clients can use. For example, a seasonal home maintenance checklist or a step-by-step guide to preparing for a home renovation. These resources are highly shareable and can drive traffic to your website.
4. Engage on Social Media
Social media platforms have millions of active users daily. By having a strong presence on these platforms, your contracting business can reach a larger audience, making it easier for potential clients to find and recognize your brand.
How to Use Social Media as a Contracting Business
Share and Interact
Use social media platforms to share your content and engage with your audience. Post regularly, respond to comments, and participate in relevant discussions.
Leverage User-Generated Content
Encourage satisfied clients to share photos and stories about their experience with your company. Repost this user-generated content (with permission) to showcase real-life examples of your work and client satisfaction.
Stay Authentic
Above all, stay authentic in your content creation, and let your personality shine through. People can spot insincerity from a mile away. Be honest, transparent, and true to your brand values in every piece of content you create.
Content creation is essential for attracting contracting clients. By sharing your expertise through blog posts, videos, and infographics, and by engaging authentically on social media, you can build trust, demonstrate your capabilities, and ultimately convert potential clients into loyal customers. Now get creative, have fun, and watch your client base grow!
Need more help? Contact us today. Our results-driven approach fueled by bold creativity is a proven winning combination for our clients, and we’d love to help out on your next project.
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