While facing an economic downturn, it’s easy to feel pressured to cut your advertising budget to keep your company afloat. On paper, this may seem to help by saving you money today. The unfortunate reality is that slashing your digital marketing budget now may cause irreparable damage to the success of your business long term….
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5 Reasons Why Video Marketing Should Be Part Of Your Marketing Strategy
Video has emerged as the undisputed winner among all types of content to engage internet users. The importance of video marketing for boosting your brand visibility and growth is undeniable. It’s the future of digital marketing and now is the time for businesses big and small to invest in it. If your business hasn’t yet…
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5 Common Email Marketing Mistakes (And How To Fix Them)
Email marketing is a fantastic way to stay in touch with current customers and grab new ones in the process. Often, we fill branded emails with deals, sales, coupon codes, and more to keep people opening and clicking. However, you might not be reaching your full potential. Are you making these five common email marketing…
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How A CRM Can Boost Your Marketing Strategy
The buyer’s journey is never as simple as going from point A to point B. There are a lot of pit stops, twists, turns, doubts, and backtracking. Customer relationship management (CRM) allows you to track, record, and utilize customer interactions with websites, social media, customer service, and more. What Is A CRM? We know that…
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The Rise (Again) Of Contextual Advertising
ivacy and advertising. One way to combat the increasing ineffectiveness of behavioral advertising is contextual advertising.
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